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Keynote Presentation

 

Sociability and Usability in Online Social Spaces

 “ Three helping one another will do as much as six working singly”

by Jennifer Preece (Professor & Dean)

College of Information Studies

University of Maryland, USA

 

preece@umd.edu

www.clis.umd.edu/people/preece/

 

Abstract

Online communities have become a key source of information and support for many people. These communities enable users and contributors to coordinate their activities. People from across the world regularly meet, greet, get to know each other and keep in contact via online communities; patients are helped to cope better with their diseases; students discuss homework projects; hobbyists pursue their passions; and teens chat about their lives. Scholars use online communities to track academic topics; lawyers seek legal information; and professionals exchange business knowledge. Almost any kind of face-to-face communication can also happen online, although the form and timing is usually different and a greater range of additional functions can often be added to online conversations, such as tracking, archiving, and searching. A variety of software facilitates information exchange and communication including: wikis, blogs, discussion boards, instant messaging, and other web-based technologies, cell phones, and immersive virtual environments. The variety of applications is growing and changing all the time. Creating successful online communities requires attention to usability and sociability. Participants must be able to use and interact with the technology (i.e., usability) and with each other via the technology (i.e., sociability). Attending to issues such as how users create and send messages, and how the software can be used to communicate non-verbal cues are examples of usability design; attending to the social processes required for moderation, facilitation, politeness, leadership, and social support online are examples of sociability design. Both are necessary for successful communities. In this talk I will discuss the concept of an online community; present a framework for developing and analyzing online communities; and discuss ways of encouraging participation and empathy online by focusing on sociability and usability.

 

BIO

Dr. Preece is Professor and Dean of the College of Information Studies at the University of Maryland. She is author, coauthor or editor of seven books including: Interaction Design: Beyond Human-Computer Interaction (2002) (www.id-book.com) and Online Communities: Designing Usability, Supporting Sociability (2000) (www.clis.umd.edu/people/preece/onlinecommunities/) published by John Wiley & Sons. Dr. Preece is author of over one hundred and fifty book chapters and publications; she serves on four editorial boards and frequently gives keynotes at major conferences. She was technical program chair for the first International Conference on Online Communities and Social Computing, and for Communities & Technology and twice for ACM SIGCHI conferences.

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